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Understanding Buyer Needs and Preferences

For buyers, the most crucial step is understanding your needs and preferences. Our dedicated team will take all the time necessary to understand your goals, from future aspirations and lifestyle requirements to your sense of style. A thorough understanding of these elements will allow us to curate the selection of properties that best align with your vision of luxury.

  • Lifestyle and Amenities - Different neighbourhoods offer unique lifestyles and amenities. Understand your preferences and priorities, such as proximity to top-rated schools, dining establishments, shopping centers, cultural attractions, parks and recreational facilities. Ensure the neighbourhood aligns with your desired lifestyle and provides the amenities you value.

  • Property Values and Market Trends - Talk to your REALTOR® and evaluate the neighbourhood's historical and projected property values. Look for stability and consistent growth in home prices, as it indicates a desirable area with potential for long-term appreciation. Assess local market trends and consult with your REALTOR® to gain insights into the neighbourhood's prospects.

  • Security and Safety - Luxury homeowners often prioritize security and safety. Assess the availability of security measures such as gated communities, surveillance systems and neighbourhood watch programs.

  • Infrastructure and Accessibility - Assess the neighbourhood's infrastructure, including roads, transportation and public services. Evaluate the ease of access to major highways, airports and neighbouring communities. Consider proximity to hospitals, quality healthcare facilities and other essential services you may need. Additionally, ensure the neighbourhood has reliable utilities, including power, water and adequate internet connectivity.

  • Quality of Schools - The reputation and quality of schools in the neighbourhood are essential, particularly for homebuyers with children. Make sure to research local schools, the availability of private institutions and the abundance of extracurricular activities.

  • Future Development - Understand the neighbourhood's development plans and future infrastructure projects. Assess the potential impact on the area's property values, lifestyle and overall desirability.

  • Community and Neighborhood Culture - Research community events and characteristics, including social activities, cultural celebrations and exclusive clubs or organizations. Seek information on homeowner’s associations, neighbourhood committees and other community initiatives that promote a cohesive and thriving culture.

Real Estate Expertise - Ensure you hire a REALTOR® who is well-versed in the market. Their guidance can be invaluable in helping clients make informed decisions about selecting the right community and home.

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Unique Opportunities

A luxury property can come in many forms, each providing its own set of unique opportunities. For those passionate about golf — discover luxurious golf course communities where residents can indulge in their love for the sport while simultaneously living in a serene and picturesque environment. Moreover, luxury properties in Ottawa can take the form of high-end condominiums in prestigious buildings, providing residents with stunning views of the cityscape, top-notch amenities and a vibrant urban lifestyle.

Access to Exclusive Listings

Luxury properties often come with exclusivity, and gaining access to the finest listings often requires quality connections and tightly-knit industry relationships. Our REALTORS® have cultivated extensive networks within the luxury market, granting us access to specific off-market properties and exclusive listings not made available to the general public. You can discover hidden gems and coveted residences that perfectly match your discerning tastes by partnering with us and one of our  REALTOR®.

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Location, location location.

When buying a luxury home, choosing the right neighbourhood is crucial to ensure long-term satisfaction with your property. Here are some of the many gorgeous locations you have to choose from in and around the national capital region:

  • Rockcliffe Park - Just northeast of downtown Ottawa, Rockcliffe Park combines exceptional natural beauty with world-class heritage homes.

  • Stittsville - A family-friendly suburb with a wide range of businesses and services a short walk from your front door. Many well-regarded nearby schools and easy access to transportation.

  • Manotick - Nestled on the banks of the Rideau River, Manotick is a beautifully quaint town with tons of history and personality to be discovered.

  • Carp - The perfect halfway point between country and suburban living. Enjoy large property sizes and reduced noise and light pollution.

  • Westboro Village - Westboro Village blends a thriving urban atmosphere with a strong sense of community. The main street, Richmond Road, is brimming with trendy boutiques, cozy cafes, upscale restaurants and a bustling farmer's market.

  • Glebe - Just south of downtown Ottawa, the Glebe boasts a vibrant and energetic atmosphere. The Glebe is home to several attractions, including Lansdowne Park, a sprawling entertainment centre that hosts events, concerts and activities year-round.

  • Rideau Forest - Nestled within a prestigious and exclusive community, Rideau Forest offers a serene escape from the hustle and bustle of the city. Expansive estate lots, custom-built homes and lush greenery await your discovery.

  • The Rockeries - Enjoy a lifestyle of seclusion and luxury. This exclusive neighbourhood is nestled amidst a breathtaking landscape of rocky outcrops, mature forests and scenic vistas.

  • Old Ottawa South - This historic community offers a charming and welcoming atmosphere, with tree-lined streets and well-preserved heritage homes. Enjoy the convenience of the location and plenty of nearby attractions to discover.

  • Kanata Lakes - Located in the heart of Kanata, this vibrant community combines the convenience of urban living with the tranquillity of a suburban lifestyle. Kanata Lakes is an incredibly convenient place to live your version of luxury, with well-regarded nearby schools and many parks and trails to discover.

Expert Negotiation

Buying or selling a luxury property involves detail-oriented negotiation and thorough due diligence. Our REALTORS® are experienced in navigating these complexities and will gladly do so on your behalf. We employ our deep market knowledge and refined skills to ensure you secure the best deal possible, respective to your preferences.

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Carriage Trade 

Have you heard of our exclusive real estate service for luxury listings? Carriage Trade is a complete real estate service that Royal LePage offers to market distinguished homes in Canada to discerning buyers worldwide. To qualify for the Carriage Trade program, it will depend on the price point of the listing, and our agents carefully assess each luxury property against specific criteria, including:

  • Prestige of the neighbourhood
  • The uniqueness of amenities and features
  • The desirability of landscaping and design
  • Noteworthy history
  • Property value

Due Diligence

We will conduct rigorous efforts to verify property details, legal documentation and any potential issues that may affect the property value or quality of living. Our approach ensures that you can make an informed decision based on the most reliable information available.

Seamless Transaction Management

No matter if you’re buying or selling, the process involves numerous, intricate steps. Our  REALTORS® will provide comprehensive support, handling all administrative tasks. From coordinating inspections and appraisals to collaborating with attorneys, we will streamline the intricacies and allow you to embrace the excitement of closing on an offer or selling your home. 

Marketing and Selling Your Luxury Properties 

When selling your luxury properties, marketing is essential and requires a tailored and sophisticated approach to reach the right audience and showcase the property's unique features and amenities. Here are some effective strategies to market luxury properties:

Elevate your property's visibility on a global scale with Carriage Trade's Luxury Marketing program! We're thrilled to be affiliated with the world's leading luxury real estate portal and proud owners of Canada's premier online destination for luxury home listings.

Our exclusive program creates meaningful connections between affluent homebuyers and exceptional Canadian properties. With a tailor-made marketing strategy, top-notch materials, and an exclusive Carriage Trade sign, we aim to build strong brand recognition and enhance the allure of your luxury property. Let us help you showcase your home to the world!

High-quality photography and videography: Invest in professional photography and videography to capture the property's elegance and luxury. High-resolution images and videos can significantly enhance the property's appeal and make a lasting impression on potential buyers.

Create a compelling website: Develop a dedicated page for the luxury property, showcasing its features, amenities, and location. Ensure the website design is elegant, user-friendly, and mobile-responsive. Use virtual tours or 3D walk-throughs to allow potential buyers to explore the property remotely.

Utilize social media: Leverage popular social media platforms like Instagram, Facebook, and LinkedIn to reach a broader audience. Create visually stunning posts and use targeted advertising to reach potential buyers interested in luxury real estate.

Exclusive listings: Consider keeping the property exclusive, available only to a select group of potential buyers. This exclusivity can generate more interest and urgency among high-end buyers.

Email marketing: Build a database of potential luxury property buyers and real estate investors. Regularly send them personalized emails showcasing the latest luxury properties, including the ones you want to market.

Networking and events: Attend luxury real estate events, galas, and gatherings where affluent individuals and potential buyers might be present. Building relationships within the luxury community can lead to valuable word-of-mouth referrals.

Print advertising: While digital marketing is essential, luxury buyers also appreciate well-designed print materials. Consider featuring the property in high-end real estate magazines, brochures, and newspapers.

Utilize drone footage: For luxury properties with stunning views or expansive grounds, drone footage can provide a captivating perspective that traditional photography cannot achieve.

Targeted marketing: Identify the specific demographics and geographic locations most likely to be interested in luxury properties. Tailor your marketing efforts to reach these audiences effectively.

Highlight lifestyle benefits: Emphasize the lifestyle benefits that come with owning the luxury property, such as proximity to high-end shopping, fine dining, exclusive clubs, and cultural attractions.

Marketing luxury properties requires close attention to detail, a focus on quality, and a deep understanding of the target audience. Working with a specialized REALTOR® or a Real Estate team experienced in luxury real estate can be beneficial in executing a successful marketing campaign.

Long-Term Relationship and After-Sales Service

At Royal LePage Team Realty, our relationship with you never has to end. We believe in building lasting connections with our clients and providing ongoing support for those who seek it. Whether you need assistance with property management, interior design referrals or recommendations for local contractors, our team is always available to help. We are dedicated to exceeding your expectations during the buying process and throughout your homeownership journey.


Don’t hesitate to ask. Contact us today to begin your journey into the world of luxury real estate.